by Amelia Thorpe
Sunderland-based electro-pop outfit, noyou kick start 2021 with show-stopping new single, ‘Underneath The Pain’. Shared to all major music streaming platforms on February 26th, the heavily nostalgic offering sees the band reflect on feelings of self-doubt and uncertainty in relationships.
‘Underneath The Pain’ is an energetic, full-sounding track that possesses the same 1980s synth-pop charm that we have all grown to love again in recent years. Despite this, noyou transgress the boundaries of the genre, with their dirty fuzz guitar riffs and synaesthetic electronics, distinguishing themselves in the highly competitive industry. The layering of smooth vocals and heavy instrumentals gives this well-produced track a dream-like aura, making it rich, fruitful, and packed to the brim with sensation.
Composed of Connor Jobes (vocals/guitar), Joey Campbell (keyboard/vocals), Ryan banks (bass), Sam Thoburn (guitar) and Chris Keepin (drums), noyou have used their combined talents to create their unique electronic infused synth-rock formula. Pioneering their way through the industry, noyou bring a unique sound to the North East of England, and are a must-listen for fans of Tame Impala, MGMT, and Psychedelic Porn Crumpets.
Written by keyboardist and backing vocalist Joey Campbell, ‘Underneath The Pain’ evolved following a process of sharing demos over lockdown, before being refined by Connor Jobes’ production and mixing. Describing the meaning behind the track, lyricist Joey explains: “The track explores feelings of insecurity in relationships, as well as holding yourself to a standard no one can possibly achieve and beating yourself up when you fail.”
Having already established themselves within the North East’s indie scene through a series of successful live shows, as well as being featured on BBC Introducing, noyou is going nowhere. The band sailed through 2020, with four new singles and plenty live-stream shows under their belts, and are now are eager to get back on stage as soon as restrictions are eased.
With this excellent new addition to their swiftly expanding soundscape, noyou are definitely ones to watch on the local scene and I am personally excited to hearing what they have to offer us next.