By Emily Duff
Sunderland locals, noyou, have released their latest track We’re So Sorry. With an indie synth sound, the band blend a trendy genre with interesting distortions and their member’s obvious musical abilities. Tackling traditional heavy rock tones with their synth sound creates an exciting and unusual aspect to listen to.
Having crashed the North-East music scene only last year, noyou have already had plays from BBC Introducing in the North East as well as having performed in popular venues from Riverside to Independent to The Cluny. In this time the band has also evolved from the solo creative outlet of Connor Jobes to a six-person ensemble.
With the inclusion of pop riffs throughout, We’re So Sorry is instrumentally a catchy anthem perfect for the sunny weather. Delivering to the high expectations set for this band after hits with Since That Day and The War, We’re So Sorry brings a more energetic and passionate sound from the band. Opening with a traditional synth flanger/distortion, the track immediately incorporates a pop-punk style guitar alongside Jobes’ well-controlled vocals.
However, there is a deeper meaning behind the synth-pop track. Exploring the current political climate, We’re So Sorry aims to give representation to the current focus on issues with racism. This is done the relatively unique perspective of someone trying to help with the progression of the well-deserved cause but feeling stuck with knowing how to go about that. With any political issue, whether that be Black Lives Matter or MeToo or others, the key focus is always about learning. As people who can never understand the issues being raised, all we can do is educate ourselves and lend support as no experience is equivalent unless you are part of that minority. We’re So Sorry allows the band to convey this feeling of guilt – possibly from living in a place where these things happen or from not having acted sooner or for knowing we’ll never be able to understand. The tune lends itself to explaining that the band is there to give support and is going on that journey of education to understand how to convey that support.
The tune also used more vocals than before. Emphasising this message, time was focused on having clear verses and choruses with their keyboard player even taking on lead vocals in the second verse. In order to create a group feeling of an inclusive responsibility, noyou also gained extra vocal aid from other local singers including Robyn Walker of Picnic and bigfatbig, which allowed them to give further texture to the chorus backing.
We’re So Sorry is out now so go give it a listen.